HOPE IN HAYASTAN: CALLING EVERYONE TO ARMENIA! An inspirational presentation by Ralph Yirikian, General Manager of Vivacell

The Permanent Mission of Armenia to the United Nations and the Krikor and Clara Zohrab Information Center invite you to:

“Hope in Hayastan: a Success Story in Business Development, a Business with a Mission”

A Presentation by Ralph Yirikian, VivaCell-MTS General Manager

Thursday, April 8 at 7:00 p.m.

Guild Hall of the Diocesan Center

630 Second Avenue (at 34th St.)

This interactive, inspirational talk will be followed by a question and answer session and a reception featuring wine and delicious Armenian mezze.

To RSVP, please email or call Taleen Babayan at taleenb@zohrabcenter.org or 212 686 0710.


VivaCell-MTS strives to “bring the world to Armenia and Armenia to the world.”

The first call made within the VivaCell-MTS network was on July 1, 2005, which marked the beginning of a new era in the mobile communications sector of Armenia. In a short period of time, VivaCell-MTS made a large impact by offering GSM services to every Armenian household.
VivaCell-MTS spearheaded the development of the telecommunication sector in Armenia, and offered innovative mobile voice and data products and services, and tailored solutions for different market segments. Furthermore, excellent network coverage has always been the competitive advantage of VivaCell-MTS which has managed to roll-out and build a radio network in the entire country within a short period of time. The VivaCell network provides a capacity to serve over 2.5 million subscribers.

VivaCell-MTS has become the choice of remote mountainous villagers, housewives, youth, middle-class as well as traveling business people. And with more than 373 roaming partners in more than 177 countries, VivaCell-MTS is now adamant to keep Armenians in touch with their homeland wherever they may be.

Additionally, VivaCell-MTS has managed to establish a substantial customer base, serving over 2 million subscribers, or in other words, more than 80% of the market share. All this was due to the dedication and devotion of more than 1200 highly professional staff – VivaCell-MTS’ most important asset. Driven by a strong sense of responsibility and belonging towards the Armenian society, VivaCell-MTS set the track for a solid partnership between a corporate entity and the society, with which it coexists due to the belief that we share with it the benefits of our investment. VivaCell-MTS paved the way and leads this partnership with the society through its Corporate Responsibility: everywhere hand in hand with all Armenians in social, cultural, health, sports, educational and humanitarian activities.

VivaCell is not only a major taxpayer but also a national employer: VivaCell-MTS provides long-term professional opportunity to many young and promising Armenian specialists who are able to grow their career and knowledge.

See: www.vivacell.am

VivaCell Advertisements on YouTube:




General Manager

Ralph Yirikian

VivaCell-MTS General Manager

Ralph Yirikian is VivaCell-MTS’ founding General Manager and grew the company from a start-up in 2005 to become a symbol of corporate excellence, Armenia’s leading mobile operator and number one taxpayer. Under Mr. Yirikian’s leadership, VivaCell-MTS has grown to more than 1,200 employees and has dramatically changed the landscape of Armenia’s mobile telecommunications market. By means of a series of innovative solutions, VivaCell-MTS has dramatically enhanced the options and products that the Armenian customer enjoys today. Furthermore, Mr. Yirikian has spearheaded the bold pioneering steps of VivaCell-MTS as a leader in Corporate Social Responsibility in Armenia. Through his efforts, the company has channeled several million dollars into health-related, cultural, educational and infrastructure projects throughout Armenia.

Mr. Yirikian has been a featured speaker at a number of academic, business and technology institutions and forums. He has acted as the Head of the Steering Committee of the Armenia Network of UN’s Global Compact initiative, and is a Member of the Board of the National Competitiveness Foundation of Armenia. Among his many honors and distinctions, Mr. Yirikian was recognized as “Man of the Year” by Armenian Bone Marrow Donor Registry, and has received the “Movses Khorenatzi” medal from the President of the Republic of Armenia. Mr. Yirikian is also the recipient of several Honorary Doctoral Degrees from higher educational and research institutions.

A native of Lebanon, Ralph Yirikian holds two Bachelor’s degrees in Economics and Business Administration from the American University of Beirut, earned with high honors. Prior to his current post in Armenia, Mr. Yirikian has worked in Lebanon, Cyprus and Qatar. Mr. Yirikian lives in Yerevan with his wife and two young children.

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